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Rethinking tracking - tackling 3rd party cookie loss and beyond

Een video van Steen Rasmussen
Senior Partner, Digital Analytics Evangelist and Data Activation, IIH Nordic

17 June 2021, 07:00 AM

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The marketing tracking and analytics universe is being transformed. 25 years of digital tracking practise is being confronted by a new generation of ethics and privacy and the current standards will not long work.

So how do you tackle this and how do you secure a minimal negative impact on your marketing understanding of marketing attribution and spend. In this session Steen will explore the implications, the challenges and the opportunities of redefining and future proofing your data setup to give you a clear path forward.