Fleur Willemijn van Beinum

Fleur Willemijn van Beinum

Global Content Director a.i.

03 November 2020, 07:00 AM

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Fixing the basics and breaking the silos. Setting up the content strategy and digital eco-system, including social media. First things first, fix the basics and fundamentals to excel in content that contributes to business objectives. Combining media buying and creative production to optimize effectivity and efficiency. Smarter usage of social algorithms to gain further optimization. Using data to discover the needs of your audience. Setting up internal organization with the alignment of all silos and stakeholders with reporting based on KPIs. Creating assets at scale, depending on market maturity, local and regional needs, transcreation and DAM management. In a nutshell, experienced Content Director with a hands-on mentality to optimize with a ‘fail fast, adapt faster' mentality.

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